Insights
Notes from the studio.
Practical writing on publishing, typography and the web — the same advice we give paying clients, free to read.
Why most EPUB files fail store review — and how to pass first time
Apple Books rejects roughly a third of first submissions. Nearly all of those rejections trace back to five preventable mistakes.
Read articleTypography for long reading: what screens change and what they don't
Five centuries of book typography still apply on screens — but three things genuinely change when text becomes fluid.
Read articleThe publisher's website checklist: 12 things readers expect in 2026
We audited forty publisher websites. Most fail the same twelve checks — and none of them are expensive to fix.
Read articleDirect sales vs. marketplaces: the real economics for small publishers
Marketplaces take 30% and own your reader relationship. Here's when building your own storefront actually pays off — with real numbers.
Read articleThe Margin Notes letter
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