Brand Identity · 2026
BrightBay Dental
A professional logo redesign and complete brand identity system for a modern dental clinic — from cartoon mascot to a geometric B/tooth/wave mark built for signage, scrubs and digital care.
The brief
BrightBay Dental had outgrown its cartoon mascot. We redesigned the identity around a geometric B/tooth/wave mark and delivered a complete system built for signage, scrubs and digital care.
What changed
- From cartoon mascot to a confident geometric mark
- One mark for signage, scrubs and digital touchpoints
- A complete, documented identity system
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