Brand Identity
Green Basket
A full brand identity system for a premium organic grocery retailer — rooted in nature, built for shelf impact.
Overview
Green Basket needed to move beyond its dated illustrated logo and earn its place alongside premium organic brands. We designed a complete identity system: a refined wordmark, a modular logo family, a natural colour palette, and typographic standards that work equally well on packaging, signage and digital.
Results
- Identity deployed across 12 store locations and full packaging range
- Brand recognition scores up 34% in post-launch consumer survey
- Design system adopted by in-house team within two weeks of handover
More Work
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From an ornate property emblem to a clear identity built around direction, home and growth — built for signage, listings and everything in between.
Read case studyA full brand identity system for a premium organic grocery retailer — rooted in nature, built for shelf impact.
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